Liverpool’s 60s fashion trends you’re bound to remember
Fashion and trends come and go – but the people of Liverpool have always been known for their sense of style. Many will remember how it used to be in the city back in the 1960s – the decade that saw the Merseybeat scene emerge in Liverpool and all eyes focus on the city for its music, fashion and more.
From outfits to hairstyles and more, we’ve revisited the archives to find some snaps of days gone by in Liverpool. Taken on the streets and inside some businesses in Liverpool, these images capture what was in style and the fashion sense of people as they went about their day to day lives
Ladies with bouffant hair wear and pea coats walking down an unnamed street in September 1963.
NEMS (North End Music Stores) shop in Liverpool, owned by Beatles manager Brian Epstein. June 5, 1964. Customers wear blazers and suit jackets with ties and sweater vests underneath
The finals of the Miss Littlewood contest – a charm and beauty competition for its thousands of female employees – held at the Liverpool Stadium. November 1969. Ladies wearing collared dresses with up styled hair dos
Teenage music fans chat in Mathew Street, by the entrance to The Cavern Club. February 28, 1966. One teen wears a leather jacket and turtle neck
The back street boutique of Margaret Rahman in the parlour of her terrace house in Gwendoline Street in Toxteth, Liverpool. January 1964. Bold chequered prints and flared pants can be seen
National Dairy Queen, Miss Gaynor Lacey, 20, the National Railway Queen of British Rail, Miss Marilyn Pope, 18, and Miss Littlewood, Miss Ida Bailey, for Liverpool’s keep death off the roads campaign. December 24, 1969. Ladies look glamourous in faux fur coats and knee length boots
Fashion show in Liverpool. April 1967. Women wear bold, colourful prints and multiple styles
From left, Zandra Fisher, wearing a pink silk coat trimmed with pink and black feathers, 20-year-old Wendy Davis in a sunflower yellow bikini and Joan Fullard, 28, in an African inspired outfit called Bou-Bou. Behind the three girls can be seen the dome of the new Roman Catholic Cathedral. April 1967.
The management at Lewis’s store, Liverpool, have received complaints about the shortness of mini dresses worn by their sales assistants in the Miss Selfridge shop for young people. Sales assistants Beatrice Rees of Gateacre and Kathy Laughlin, from St Helens are pictured, November 21, 1967. Staff with bouffant hair and chained belts
Mr H C Jones, Liverpool area telephone manager, shows three GPO operators at an exhibition how to use one of the new coin boxes. They are Miss Barbara Weir, Mrs Phyllis Partington and Mrs Vivienne Elliott, August 14, 1961. One woman can be seen wearing a poodle skirt style dress
Trojan men’s clothing shop circa 1967. Flat cap is worn by a customers, whereas the man in the doorway is in a full suit with a pocket handkerchief
Young men outside the Cavern Club, Liverpool on Matthew Street, wearing leather jackets, 1960s
People walking down Castle Street in Liverpool, circa 1967. Pedestrians wearing long coats, like trench coats and double breasted coats
A lunchtime audience at the Cavern. December 1963. Fashion includes leather jackets, button detail and eyeliner
Dancers at the Cavern Club wearing to the knee dresses with big volume hair, pictured April 29, 1963
Young women in the Cavern Club, Liverpool. April 1963. One women wears printed cigarette style pants
Young men and women in the Cavern Club, Liverpool. April 1963. Oversized coats and big hair are in fashion
